Social networking sites share many similarities and have specific differences. For the most part platforms such as Facebook, Twitter, Instagram, and LinkedIn all have a main goal to spread information, connect with other people, and build an internet influence. All can also be used to market an organization or company. However, we will dive into some details of each platform which make them different than others. Facebook for example, sustains a large user base but is more of a formality platform used by older generations and family minded users. While, Twitter is utilized from providing announcements by organizations, sharing opinions of people around the world, and much more. Twitter allows people to express and build a personality of their own. Compared to Twitter and Facebook, Instagram is a safe medium. It allows users to present their daily lives in a fun and unique way, while also having a level of formality within itself (also another reason it is so popular). LinkedIn stands out the most out of the three mentioned prior. LinkedIn focuses on providing users the opportunity to truly network, build their connections, present their professional experience, and find future job openings all in one application. Furthermore, LinkedIn has grown incredibly and has been able to connect younger and older generations more than any other platform due to the hand down of knowledge and experience. There are many other unique social media sites all with their own advantages, but the baseline will still remain constant: to network, learn, and grow from those on the platform.
I believe the future of New Media is bright. Some of the latest advancements in technology have connected people and been one of the most powerful forms of new media such as augmented and virtual reality. I find in the near future and newer method of new media will be the development of virtual advertisements. Aka these are advertisements made from holograms or projected light onto any surface where companies can market themselves at a lower cost and more freely. It may even already exist but due to legal reasons is not used often. However, I feel like having the ability to allow an individual to market as they wish, whenever, and wherever is incredibly important and influential.
I find it very interesting that you call Instagram "The safe medium" of social media platforms. I like using Instagram as well and find it more useful than Facebook despite the face that Instagram is owned by Facebook. Unfortunately, Instagram suffers from the same data privacy issue as Facebook but Facebook's bad reputation is a lot more pronounced than Instagram.
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