Privacy and confidentiality are concepts which are day by day becoming more and more important to creators and consumers of new media. Applications such as Tik Tok have become such influential companies in their simplistic app which has gained so much popularity they have simultaneously become infamous for their security and data privacy concerns. Keeping user data safe is an essential and given responsibility of any new media company. Furthermore, cyber security in general as an industry is rapidly growing. More and more hackathons or popping up across high school and university campuses, new and improved programs in cyber security are being developed each year, and organizations throughout the globe are bulking up their security training and strategies. Privacy is a growing concerns regardless if it a user's data on Facebook or the ability to hack into a local business's website and access data from there.
I believe the future of New Media is bright. Some of the latest advancements in technology have connected people and been one of the most powerful forms of new media such as augmented and virtual reality. I find in the near future and newer method of new media will be the development of virtual advertisements. Aka these are advertisements made from holograms or projected light onto any surface where companies can market themselves at a lower cost and more freely. It may even already exist but due to legal reasons is not used often. However, I feel like having the ability to allow an individual to market as they wish, whenever, and wherever is incredibly important and influential.
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