P2P stands for "peer to peer" file sharing. This concept often exists at many large organizations and businesses and allows groups to share information, data, and files among their coworkers easily and have data be readily accessible. File sharing in general is putting one's files and data in a location where it may be accessed or even edited by others. Peer to peer focuses on limiting that group to direct coworkers or a set number of individuals. Some of examples of P2P file sharing are organizations utilizing software such as OneDrive. This platform allows users to save all of their data and access it on any device in which they can log into their Microsoft Account. A user may create folders within OneDrive that are shared with other users and apply user roles based on access levels. Another popular tool created by Microsoft is Teams. Teams is organizational tool which is based off the concept of sharing files, managing tasks, and coordinating meetings with other groups through various Team Channels. These two software platforms have been at the forefront of file sharing within users and in due time will most likely add more levels of security and authentication to access specific data. It is also, important to note the factors of P2P file sharing outside of an organization as is noted in the New York Times article, "Should Online Scofflaws Be Denied Web Access". This article discusses the issues around utilizing file sharing publicly and internet users should be concerned of the spread of data in specific scenarios.
I believe the future of New Media is bright. Some of the latest advancements in technology have connected people and been one of the most powerful forms of new media such as augmented and virtual reality. I find in the near future and newer method of new media will be the development of virtual advertisements. Aka these are advertisements made from holograms or projected light onto any surface where companies can market themselves at a lower cost and more freely. It may even already exist but due to legal reasons is not used often. However, I feel like having the ability to allow an individual to market as they wish, whenever, and wherever is incredibly important and influential.
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