Virtual Reality is an up and coming concept. Whether it is a video game console, consulting company, or home design business virtual reality is seeming to encompass it's influence throughout society. The basic concept is to be able to create, build, and experience a virtual world outside of the one we currently live in and through various software, testing, and development make the world as real as possible. Virtual Worlds are being utilized throughout industries, organizations, and cultures. In the Washington Post Article, "At Hearing, Real and Virtual Worlds Collide", details about how "a virtual depiction of the Rayburn House Office Building meeting room was projected on television screens" describes the use of virtual reality in a political environment. In most cases governmental institutions are the last groups to apply the use of such technologies but as it can be seen the influence is rising. However, some of the cons of Virtual Worlds can be seen in the New York Times piece "I've been in that club, just not in real life" depicts the details of building virtual worlds in which individuals can escape you strips of the real world and reveal their true self via an electronic platform. To some extent this is helpful in helping and individual realize who they truly and how they define themselves however, I believe it is important to draw a line and connect back to the real world and apply the openness one had received there. However, I do believe that Virtual Worlds foster creativity by allowing one to express themselves and their ideas without judgement and without a worry of time. I believe the future of this concept is vast, if the technology is further developed and the price of using and applying it or larger scales becomes more affordable, many disruptions will happen throughout the construction, selling, and hardware industries.
I believe the future of New Media is bright. Some of the latest advancements in technology have connected people and been one of the most powerful forms of new media such as augmented and virtual reality. I find in the near future and newer method of new media will be the development of virtual advertisements. Aka these are advertisements made from holograms or projected light onto any surface where companies can market themselves at a lower cost and more freely. It may even already exist but due to legal reasons is not used often. However, I feel like having the ability to allow an individual to market as they wish, whenever, and wherever is incredibly important and influential.
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